search engine optimization

Also known as SEO

practice and strategies of increasing online visibility in search engine results pages

AI overview

Search engine optimization is the practice of making changes to a website to help it appear higher in search results when people look for related topics online. It matters because websites that rank higher in search results tend to get more visitors, which can increase business or influence for the site owner.

AI-generated from the Wikipedia summary — may contain errors.

Wikidata facts

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Commons category: Search engine optimization
Stack Exchange tag: webmasters.stackexchange.com/tags/seo

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Search engine optimization (SEO) is the practice of improving the visibility and overall performance of websites and web pages in search engine results pages (SERPs). It focuses on increasing the quantity and quality of traffic from unpaid (organic) search results rather than paid advertising. SEO applies to multiple search formats, including web, image, video, news, academic, and vertical search engines, as well as AI-assisted search interfaces.