Viaplay

Viaplay is a Swedish video streaming service owned by Viaplay Group.

== History == thumb|175px|A Viaplay reporter interviews Bartosz Jurecki during the [[2023 World Men's Handball Championship.]] Originally owned by Modern Times Group, it was launched in May 2007 as Viasat On Demand. It was rebranded as Viaplay in 2011. Viaplay released its first original fiction title, Swedish Dicks, in 2016. it was available in Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Poland, and Sweden. Capitalizing on the popularity of Nordic noir titles, the service rolled out plans to expand to Ireland, the Netherlands and UK in November 2022, and Austria, Canada, Germany, Switzerland, and the US by 2023. Viaplay launched in the United States ahead of the previously planned schedule, initially exclusively to Comcast customers, with the intention to launch a direct-to-consumer platform later.