Wheaties
Sign in to saveWheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as '''Washburn's Gold Medal Whole Wheat Flakes''' in 1924, it is primarily a wheat and bran mixture baked into flakes.
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- Official website
- www.wheaties.com
- Image
- Wheaties cheerleaders.jpg
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- Commons category
- Wheaties
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~12 min read
Article
16 sectionsContents
- History
- Creation
- Early sports association
- Tagline
- Ties with Ronald Reagan
- Changes and children's promotions
- Return of sports-related promotions
- Decline in sales
- Other promotions
- Wheaties firsts and records
- Spokespersons
- Related cereals
- Australia and New Zealand
- See also
- References
- External links
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as '''Washburn's Gold Medal Whole Wheat Flakes' in 1924, it is primarily a wheat and bran mixture baked into flakes.
== History ==
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General Mills
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Warner Bros.
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United States
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Ronald Reagan
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California
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wheat
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baseball
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Michael Jordan
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Jesse Owens
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Tiger Woods
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