halo effect
Sign in to savetendency for positive impressions of a person, company, brand or product in one area to positively influence one's opinion or feelings in other areas
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Within Vinony's link graph, halo effect is referenced by 302 other articles, and connects out to India, psychology and Hugo Chávez.
It is catalogued under topics including 1920 introductions, Cognitive biases and Educational psychology.
Its subject is documented across 42 Wikipedia language editions.
Wikidata facts
- Instance of
- phenomenon
- Subclass of
- cognitive bias
Show 1 more fact
- opposite of
- horn effect
Sources (2)
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Encyclopedic overview
The halo effect (sometimes called the halo error), a term coined by Edward Thorndike, is the tendency for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings of a person, company, country, brand, or product in another area. It is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality;" in other words, it is a cognitive bias that can prevent people from forming an image based on the sum of all circumstances at hand.
A simplified example of the halo effect could be when people, after noticing that an individual in a photograph is attractive, well groomed, and properly attired, then assumes, using a mental heuristic based on the rules of their own social concept, that the person in the photograph is a good person. This constant error in judgment is reflective of the evaluators' preferences, prejudices, ideology, aspirations, and social perception.
Excerpted from Wikipedia’s “halo effect” article, available under the CC BY-SA 4.0 licence.