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iamamiwhoami
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iamamiwhoami

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iamamiwhoami ( ) is a Swedish electronic music and audiovisual project with ARG elements led by singer-songwriter Jonna Lee in collaboration with producer Claes Björklund. Since 2009, the project has released a series of audiovisual works on their YouTube channel, which has garnered an international following. Visual collaborators include Swedish director Robin Kempe-Bergman (until 2013) and the visual collective Wave, which comprises Lee and cinematographer John Strandh, along with former member Agustín Moreaux.

Key facts

Musical artist.name
iamamiwhoami
Musical artist.caption
Jonna Lee photographed by John Strandh
Musical artist.origin
Stockholm, Sweden
Musical artist.years_active
2009–2017, 2022–present

via Wikipedia infobox

~27 min read

Encyclopedic overview

16 sections
Contents
  • Background
  • History
  • 2009–2011: First uploads, ARG start, and ''Bounty''
  • 2012–2013: ''Kin''
  • 2014–2017: ''Blue'' and ''Concert in Blue''
  • 2022–present: ''Be Here Soon''
  • Musical style
  • Influences
  • Members
  • Videography
  • Other videos
  • Discography
  • Awards and nominations
  • References
  • Further reading
  • External links

iamamiwhoami ( ) is a Swedish electronic music and audiovisual project with ARG elements led by singer-songwriter Jonna Lee in collaboration with producer Claes Björklund. Since 2009, the project has released a series of audiovisual works on their YouTube channel, which has garnered an international following. Visual collaborators include Swedish director Robin Kempe-Bergman (until 2013) and the visual collective Wave, which comprises Lee and cinematographer John Strandh, along with former member Agustín Moreaux.

The project's initial anonymous videos spread virally, leading to a significant cult following. In 2010, Lee founded a record label, , to manage the project's releases. One video, titled "y", gained over 68 million views by October 2023, partly due to its unique position as the first link returned by Google if the word "youtube" is not fully typed into the browser.

Excerpted from Wikipedia’s “iamamiwhoami” article, available under the CC BY-SA 4.0 licence.

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