packshot
Sign in to saveA packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product's reputation in advertising on TV. or other media. Its goal is to trigger in-store, on-shelf product recognition. The term packshot also refers to product placement in a movie or television show. Packshots often dominate television commercials, taking from two to five seconds of a thirty-second commercial. Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product. Packshots can be a simple photograph
In the Vinony graph
Within Vinony's link graph, packshot is referenced by 3 other articles, and connects out to film, television program and product packaging.
Vinony files it under Advertising, Cinematic techniques and Film editing.
Its subject is documented across 6 Wikipedia language editions.
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Encyclopedic overview
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A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product's reputation in advertising on TV. or other media. Its goal is to trigger in-store, on-shelf product recognition. The term packshot also refers to product placement in a movie or television show. Packshots often dominate television commercials, taking from two to five seconds of a thirty-second commercial. Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product. Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props. Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.
Packshots can be produced either by photographers or by machines.
Excerpted from Wikipedia’s “packshot” article, available under the CC BY-SA 4.0 licence.