product placement

Also known as placement marketing, embedded marketing

marketing technique where references to specific brands or products are incorporated, inline, into another work

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The Rolls-Royce Silver Shadow featured in the James Bond spy-thriller film The World Is Not Enough at National Motor Museum, Beaulieu, in 2012

Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion.