pricing

thumb|A price tag is a highly visual and objective guide to value.

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Commons category: Pricing

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~43 min read

Article

50 sections

Contents

Objectives of pricing
Pricing strategies
Pricing tactics
ARC/RRC pricing
Competitive pricing
Complementary pricing
Contingency pricing
Differential pricing
Discount pricing
Discrete pricing
Discriminatory pricing
Diversionary pricing
Everyday low prices
Exit fees
Experience curve pricing
Geographic pricing
Guaranteed pricing
High-low pricing
Honeymoon pricing
Loss leader
New product pricing
Offset pricing
Parity pricing
Peak and off-peak pricing
Penetration pricing
Premium pricing
Prestige pricing
Price bundling
Price discrimination
Price lining
Price signaling
Price skimming
Promotional pricing
Psychological pricing
Two-part pricing
Methods of setting prices
Demand-based pricing
Multidimensional pricing
Personalized pricing
Micromarketing
Theoretical considerations in pricing
Price/quality relationship
Price sensitivity and consumer psychology
Approaches
Pricing display
Pricing mistakes
See also
References
Further reading
External links

thumb|A price tag is a highly visual and objective guide to value.

Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.