wordmark
Sign in to saveAlso known as word mark, text logo, logotype
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution that is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be trademarked, giving it legal distinction, and potentially additional protection of any artistic presentation.
Wikidata facts
- Image
- Kilgore Wordmark black.jpg
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- Commons category
- Text logos
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~4 min read
Article
10 sectionsContents
- Comparison with logos
- Companies
- Cities
- Countries
- Trademarking
- Copyrighting
- See also
- Notes
- References
- Further reading
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution that is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM). In some jurisdictions a wordmark may be trademarked, giving it legal distinction, and potentially additional protection of any artistic presentation.
== Comparison with logos == ===Companies=== thumb|Wordmark for Kilgore, TexasWordmarks and logos are the two most common types of brand marks.