direct-to-consumer
Sign in to saveAlso known as B2C, business-to-consumer, DTC, direct to consumer, business to consumer
Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-consumer e-commerce sales in the United States were over $128 billion. Examples of DTC brands currentl
In the Vinony graph
Within Vinony's link graph, direct-to-consumer is referenced by 356 other articles, and connects out to car, transport and electricity.
It sits within the topics Business terms, Marketing strategy and Merchandising.
Its subject is documented across 28 Wikipedia language editions.
Wikidata facts
- Instance of
- business model
- Subclass of
- trade
- Image
- Vieux port de Marseille 001.jpg
- Participant
- consumer
Show 4 more facts
- Commons category
- Direct-to-consumer
- short name
- DTC
- different from
- direct selling
- does not use
- reseller
Sources (1)
via Wikidata · CC0
~3 min read
Encyclopedic overview
4 sectionsContents
- History
- Advantages and disadvantages
- See also
- References
Direct-to-consumer (DTC or D2C) is a modern variation of the business-to-consumer (B2C) business model. The DTC is a business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or intermediaries. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-consumer e-commerce sales in the United States were over $128 billion. Examples of DTC brands currently in business include: Allbirds, Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker.
==History== Direct-to-consumer became immensely popular during the dot-com bubble of the late 1990s, when it primarily referred to online retailers that sold products and services to consumers over the Internet.
Excerpted from Wikipedia’s “direct-to-consumer” article, available under the CC BY-SA 4.0 licence.