lurex

thumb|Lurex yarn thumb|upright|Cheryl (singer)|Cheryl Cole wearing a Lurex dress while performing with [[Girls Aloud at Battle Abbey, Hastings]] thumb|upright|African lace made with Lurex

Lurex is the registered brand name of the Lurex Company, Ltd., for a type of yarn with a metallic appearance. The yarn is made from synthetic film, onto which a metallic aluminium, silver, or gold layer has been vaporized. "Lurex" may also refer to cloth created with the yarn. The word "lurex" is absent from the English language as a common noun: this is the name of the trademark and the company Lurex Company Limited, which launched the production of such yarn based on nylon and polyester—Lurex in the 1970s. The name was based on the English lure—"temptation; attractiveness".