psychographic
Sign in to savePsychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
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Within Vinony's link graph, psychographic is referenced by 75 other articles, and connects out to targeted advertising, Donald Trump and Hillary Clinton.
It sits within the topics Marketing research, Market research and Market segmentation.
Its subject is documented across 11 Wikipedia language editions.
~4 min read
Encyclopedic overview
6 sectionsContents
- Uses
- Psychographic profiling
- Comparison to demographics
- See also
- References
- External links
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words "psychological" and "demographics" Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. Psychographic segmentation is a technique for grouping populations into sub-groups according to similar psychological variables.
Excerpted from Wikipedia’s “psychographic” article, available under the CC BY-SA 4.0 licence.