Swiffer
Sign in to saveSwiffer is an American brand of cleaning products, manufactured by Procter & Gamble. Since its launch in 1999, Swiffer has achieved widespread popularity and become one of Procter & Gamble's most successful brands in the household cleaning products market, with its core product line centered around disposable towels and cleaning parts.
In the Vinony graph
Vinony's link graph records 108 inbound references to Swiffer, and connects out to list of Procter & Gamble brands, YouTube and International Standard Book Number.
Vinony files it under American brands, Cleaning product brands and Cleaning tools.
Vinony links it to 7 Wikipedia language editions.
Wikidata facts
- Instance of
- brand
- Subclass of
- cleaning product
- Owned by
- Procter & Gamble
- Official website
- www.swiffer.com
Show 2 more facts
- inception
- 1999-00-00
- social media followers
- 57119
via Wikidata · CC0
~6 min read
Encyclopedic overview
9 sectionsContents
- Business model
- Origin
- Products
- Current products
- Past products
- Reusable cloths
- Television commercials
- References
- External links
Swiffer is an American brand of cleaning products, manufactured by Procter & Gamble. Since its launch in 1999, Swiffer has achieved widespread popularity and become one of Procter & Gamble's most successful brands in the household cleaning products market, with its core product line centered around disposable towels and cleaning parts.
== Business model == Swiffer adopts a "razor-and-blades" business model, where the consumer purchases the handle assembly at a relatively low initial price, but is forced to continue purchasing spare refills and pads (blades) throughout the period of use of the product. This strategy ensures a steady flow of recurring revenue for Procter & Gamble. Since its launch, Swiffer has achieved widespread market reach, growing into a half-billion-dollar brand, operating in more than fifteen countries.
Excerpted from Wikipedia’s “Swiffer” article, available under the CC BY-SA 4.0 licence.