マイクロターゲティング
Sign in to saveAlso known as micro-targeting
Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients' personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing data mining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.
In the Vinony graph
Vinony's link graph records 41 inbound references to マイクロターゲティング, and connects out to data mining, information broker and Australia.
It sits within the topics Cleanup tagged articles without a reason field from October 2011, Market segmentation and Political campaign techniques.
Vinony links it to 11 Wikipedia language editions.
Wikidata facts
- Subclass of
- advertising
Show 2 more facts
- facet of
- propaganda
- Commons category
- Microtargeting
via Wikidata · CC0