마이크로 타겟팅
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Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients' personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate. Direct marketing data mining techniques that are used often involve predictive market segmentation (aka cluster analysis). Microtargeting's tactics rely on transmitting a tailored message to a subgroup on the basis of unique information about that subgroup.
In the Vinony graph
Within Vinony's link graph, 마이크로 타겟팅 is referenced by 41 other articles, and connects out to data mining, information broker and Australia.
Vinony files it under Cleanup tagged articles without a reason field from October 2011, Market segmentation and Political campaign techniques.
Its subject is documented across 11 Wikipedia language editions.
Wikidata facts
- Subclass of
- advertising
Show 2 more facts
- facet of
- propaganda
- Commons category
- Microtargeting
via Wikidata · CC0