Also known as customer-perceived value
マーケティング
In the Vinony graph
Vinony's link graph records 25 inbound references to 価値, and connects out to marketing research, targeted advertising and advertising.
It is catalogued under the topic Product management.
Vinony links it to 5 Wikipedia language editions.
Article · 日本語
マーケティングにおける価値（英: value）は顧客が知覚する効用と費用の差である。「顧客にとっての」価値であることを強調して顧客価値 (英: customer value) 、「顧客が主観的に知覚する」ことを強調して顧客知覚価値 (英: customer-perceived value, CPV)とも呼ばれる。
Abstract from DBpedia / Wikipedia · CC BY-SA
Connections
marketing research
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targeted advertising
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advertising
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marketing
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dollar
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service
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retail
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consumerism
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brand
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product
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franchising
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marketing mix
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online advertising
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digital marketing
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new media
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quantitative research
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market segmentation
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binary relation
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product placement
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label
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